Under the new economic situation, how do stainless steel kitchen equipment small and medium-sized enterprises get out of the predicament

　　在中小企业发展过程中，一直面临着各种各样的困难。随着市场竞争的日趋激烈，经营成本上升，产出利润下降，则成为影响中小企业发展的新病。有人把中小企业生存的环境概括为“三荒两高”，即“钱荒、电荒、人荒”与“高成本、高税负”。近两年，金融危机的余波又造成了订单疲软，需求减少，由于经济增速下滑、行业景气度下降等一系列更为严峻的新形势。陷入困境的中小企业如何在经济下行形势下获得生存与发展，成为当前国民经济亟待解决的问题。

　　In the process of the development of small and medium-sized enterprises, they have been facing various difficulties. With the increasingly fierce market competition, rising operating costs and declining output profits, it has become a new disease affecting the development of small and medium-sized enterprises. Some people generalize the living environment of small and medium-sized enterprises as "three wastes and two highs", namely "money shortage, electricity shortage, human shortage" and "high cost, high tax burden". In the past two years, the aftermath of the financial crisis has led to weak orders and reduced demand, as a result of a series of more severe new situations, such as the decline of economic growth and the decline of industry prosperity. How the small and medium-sized enterprises in trouble survive and develop under the economic downturn has become an urgent problem to be solved in the current national economy.

　　中小企业成长发展的根本就是要打好基础，做到稳定队伍，建立品牌，突出核心竞争力。拥有良好管理基础的企业才能适应快速变化的市场环境，才能有足够的竞争力应对扑簌迷离的市场形势。在提高管理水平、技术创新的同时，企业还应该提高企业营销能力，努力扩展销售渠道，树立更好的服务理念，稳固老客户，吸引新客户。

　　The growth and development of small and medium-sized enterprises is fundamentally to lay a good foundation, to stabilize the team, to establish a brand, and to highlight the core competitiveness. Only with good management foundation can enterprises adapt to the fast changing market environment and have enough competitiveness to cope with the confusing market situation. At the same time of improving management level and technological innovation, enterprises should also improve their marketing ability, strive to expand sales channels, establish better service concept, stabilize old customers and attract new customers.

　　从长远发展来看，企业文化对于一个企业的成长壮大起到了极大的作用，分析国内外先进企业成功的因素，一个没有文化的企业是没有灵魂的企业，这样的企业也就从根本上失去了发展的方向性、战略性和持续性，也失去了立足于现代市场竞争的长久性、能动性和灵活性。企业要巧妙运用企业文化在瞬息万变的市场经济环境中加快练好内 功，才能走出当前金融危机的阴霾，才能够在激烈的市场竞争中立于不败之地。

　　In the long run, corporate culture plays a great role in the growth and growth of an enterprise. Analyzing the successful factors of advanced enterprises at home and abroad, an enterprise without culture is a enterprise without soul. Such an enterprise will lose the direction, strategy and sustainability of development fundamentally, and also lose its standing. Be satisfied with the long-term, initiative and flexibility of modern market competition. In order to get out of the haze of the current financial crisis and remain invincible in the fierce market competition, enterprises should skillfully use corporate culture to accelerate their internal work in the rapidly changing market economy environment.

　　中小企业作为国民经济构成的重要组成部分，支持和帮助中小企业在经济下行形势下的发展和壮大，已经成为国民经济发展链条中的重要内容，也是各级政府的工作重点。相信通过政府的积极协调和企业的不懈努力，中小企业面临的困难局势势必得到较好扭转，中小企业也将在曲折中获得持续发展。

　　As an important part of the national economy, small and medium-sized enterprises (SMEs) have become an important part of the chain of national economic development and the focus of government work at all levels to support and help SMEs develop and grow under the economic downturn. It is believed that through the active coordination of the government and the unremitting efforts of enterprises, the difficult situation faced by SMEs will be better reversed, and SMEs will also achieve sustainable development in twists and turns.