The quality and technical level of commercial kitchen equipment industry is relatively high. Domestic commercial kitchen equipment manufacturing enterprises are mostly concentrated in the middle and low-end market. Most of the enterprises are small in scale and have fewer high-end brands. In recent years, foreign commercial western kitchen equipment enterprises have gradually entered the Chinese market through joint ventures and sole proprietorship. It is anticipated that during the 12th Five-Year Plan period, foreign brands will enter the Chinese market faster and faster through mergers, new construction and equity. At the same time, some domestic enterprises with advanced production equipment, strong product R&D and design capabilities, strong financial strength and large scale will gradually increase market share and establish excellent brands in the competition. Domestic commercial western kitchen equipment manufacturing enterprises have a wide gap in technology level, production capacity, production scale and innovation ability. Market competition is increasingly fierce and market differentiation is increasingly obvious. Facing the fierce market competition, enterprises with strong technology development ability and good product quality will be in a favorable position in the future competition. Development Trend of Commercial Western Kitchen Industry
1. Diversity of product quality
"Safety, health, energy saving, intelligence and environmental protection" has become the development theme of kitchen revolution in the 21st century, which has broadened new ideas for the development of commercial kitchen equipment industry. With the increasingly serious environmental pollution and lack of resources in the world, more and more attention has been paid to the problem of green environmental protection. The environmental protection and energy-saving consciousness contained in commercial kitchen equipment products has increasingly become the focus of consumers'attention. The product structure has evolved to the direction of beauty, fashion, environmental protection, low energy consumption and intelligence. Low value-added products will suffer from the impact of the domestic industry and deeper competition. 2. The application of new technology and high-tech in the commercial kitchen equipment industry has been widely used, which has led to a qualitative leap in the production mode of enterprises. The application of computer technology and information technology has changed the traditional concept and production organization mode of commercial kitchen equipment manufacturing industry. The original production mode of commercial western kitchen equipment manufacturing enterprises has been unable to meet the requirements of industry competition. It has been the consensus of commercial western kitchen equipment enterprises to introduce equipment in time, update ideas and technologies, and introduce the concepts of intelligent manufacturing and virtual manufacturing into production organization. Information technology helps optimize business processes, reduce management costs, and gain an advantage in competition.
3. Acceleration of product upgrading and replacement
The renewal of commercial kitchen equipment varieties is faster and faster, and the renewal time is shorter and shorter. Compared with traditional products, the average selling life of modern kitchen equipment is getting shorter and shorter, which challenges the production of enterprises. Enterprises are required to provide more intelligent and environmentally friendly products, but also provide new opportunities for the further development of enterprises. Analysis of the Factors Affecting the Development of Commercial Western Kitchen Equipment Industry
Since the reform and opening up, China's economy has generally maintained a high-speed growth trend. According to industry analysis, China's GDP in 2012 was 51.9 billion yuan, 32.2 billion yuan, and the average growth rate of China's GDP in the past 10 years reached more than 10%, far higher than the world average of 4%-5% in the same period. In 2012, China's per capita GDP reached 38,354 yuan, 4.08 times that of 2002. In 2009, facing the severe challenges of the global financial crisis, China's economy still maintained a rapid growth rate of about 8%. The sustained and stable development of China's economy has created a good economic environment for the development of commercial kitchen equipment industry.
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