什么样的售后服务可以满足客户的需求? - 济南商务厨具厂家

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什么样的售后服务可以满足客户的需求?

来源:http://www.yaguanchuju.com.cn添加时间:2018-11-09 11:09:25
产品质量是生命力,售后服务才是厨房设备企业的阳光。比较于国外品牌的刻画,我国企业的品牌意识还远远不满足混为一谈。纵观厨房设备行业的诸多品牌,可以让顾客形象深入的少之又少,同时许多厨房设备品牌尽管进行了定位,但品牌特征遍及含糊,难以杰出其差异化的优势。
Product quality is vitality, and after-sales service is the sunshine of kitchen equipment enterprises. Compared with the description of foreign brands, the brand awareness of Chinese enterprises is far from satisfying. Throughout the kitchen equipment industry, many brands can make the customer image less in-depth. At the same time, many kitchen equipment brands have positioned themselves, but the brand characteristics are vague, and it is difficult to distinguish their differentiated advantages.
厨房设备企业忠实度是品牌维系力
The loyalty of kitchen equipment is brand maintenance.
厨房设备企业本身构建起品牌后,需求对其进行相关的维护,以保证其可以在经济市场上进步本身的知名度。而厨房设备企业在对本身的品牌战略进行管理时,依然有许多需求留意的方面。目前,国内许多中小厨房设备企业都以为只需加大广告投入力度,进行漫山遍野的媒体轰炸,就可以促进产品出售,建立一个品牌。
After the kitchen equipment enterprises build their own brand, they need to maintain it in order to ensure that they can improve their visibility in the economic market. However, kitchen equipment enterprises still have many aspects to pay attention to when they manage their own brand strategy. At present, many small and medium-sized kitchen equipment enterprises in China think that they can promote the sale of products and establish a brand only by increasing advertising investment and carrying out media bombardment all over the country.
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实际上,品牌知名度可以在短期内得到提高,而品牌联想却是品牌建造的一项长时间工程,是在品牌长时间运作中积累的财物。作为坚持品牌安稳出售的首要指标——品牌忠实度,更不是短期做广告所能达到的,除了完善的品牌规划设计和持续优秀的产品品质使顾客满意外,还要有品牌长时间一致的传达在顾客心中构成的差价效应。
In fact, brand awareness can be improved in a short time, while brand association is a long-term project of brand building, which is the accumulation of goods in the long-term operation of the brand. Brand loyalty, as the primary indicator of brand sales stability, is not what short-term advertising can achieve. In addition to perfect brand planning and design and continuous excellent product quality to satisfy customers, there is also a long-term and consistent spread of the brand in the hearts of customers.
厨房设备产品质量是品牌的生命力
The quality of kitchen equipment is the vitality of brand.
质量是品牌的生命,质量是品牌的根本立足点。古今中外,可以独领风骚的著名品牌无一不是高品质的象征。但是,在国内许多中小厨房设备企业的营销方案中,常常一味着重出售量的提高,把产品销量作为厨房设备企业追求的最大方针。他们大都有一个“一致”:做销量就是做品牌,只需销量上来了,品牌自然会得到提高。
Quality is the life of brand, quality is the fundamental foothold of brand. At all times and in all over the world, the famous brands that can be unique are all symbols of high quality. However, in the marketing programs of many small and medium-sized kitchen equipment enterprises in China, they always focus on the improvement of sales volume, and take the sales volume of products as the biggest policy pursued by kitchen equipment enterprises. Most of them have a "consistent": to do sales is to do brand, as long as sales come up, the brand will naturally be improved.
有的厨房设备企业在创业初期十分注重质量,但随着产品生产规模的日益扩展,他们的留意力就渐渐游离了质量这一核心。有的厨房设备企业为了扩展销量常常进行促销,长此以往会导致品牌的价值降低。常常性的促销会给人价格不真实的感觉,顾客更情愿比及促销时才去购买你的产品,一些忠实的顾客也会由于感到受诈骗而放弃这个品牌。
Some kitchen equipment enterprises attach great importance to quality at the beginning of their business, but with the increasing scale of production, their attention gradually drifts away from the core of quality. Some kitchen equipment enterprises often promote sales in order to expand sales, which will lead to the decline of brand value in the long run. Frequent promotions give people a feeling that the price is unreal. Customers are more willing to buy your product than when they are promoting. Some loyal customers will give up the brand because they feel cheated.