Product quality is vitality, and after-sales service is the sunshine of kitchen equipment enterprises. Compared with the description of foreign brands, the brand awareness of Chinese enterprises is far from satisfying. Throughout the kitchen equipment industry, many brands can make the customer image less in-depth. At the same time, many kitchen equipment brands have positioned themselves, but the brand characteristics are vague, and it is difficult to distinguish their differentiated advantages.
The loyalty of kitchen equipment is brand maintenance.
After the kitchen equipment enterprises build their own brand, they need to maintain it in order to ensure that they can improve their visibility in the economic market. However, kitchen equipment enterprises still have many aspects to pay attention to when they manage their own brand strategy. At present, many small and medium-sized kitchen equipment enterprises in China think that they can promote the sale of products and establish a brand only by increasing advertising investment and carrying out media bombardment all over the country.
In fact, brand awareness can be improved in a short time, while brand association is a long-term project of brand building, which is the accumulation of goods in the long-term operation of the brand. Brand loyalty, as the primary indicator of brand sales stability, is not what short-term advertising can achieve. In addition to perfect brand planning and design and continuous excellent product quality to satisfy customers, there is also a long-term and consistent spread of the brand in the hearts of customers.
The quality of kitchen equipment is the vitality of brand.
Quality is the life of brand, quality is the fundamental foothold of brand. At all times and in all over the world, the famous brands that can be unique are all symbols of high quality. However, in the marketing programs of many small and medium-sized kitchen equipment enterprises in China, they always focus on the improvement of sales volume, and take the sales volume of products as the biggest policy pursued by kitchen equipment enterprises. Most of them have a "consistent": to do sales is to do brand, as long as sales come up, the brand will naturally be improved.
Some kitchen equipment enterprises attach great importance to quality at the beginning of their business, but with the increasing scale of production, their attention gradually drifts away from the core of quality. Some kitchen equipment enterprises often promote sales in order to expand sales, which will lead to the decline of brand value in the long run. Frequent promotions give people a feeling that the price is unreal. Customers are more willing to buy your product than when they are promoting. Some loyal customers will give up the brand because they feel cheated.