商用厨具企业的发展离不开哪些命脉? - 济南商务厨具厂家

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商用厨具企业的发展离不开哪些命脉?

来源:http://www.yaguanchuju.com.cn添加时间:2018-07-19 18:10:05
第一把利刃 :价格
The first blade: price
价格是消费者选择购买产品的第一大考虑因素。在产品形成的历史长河中,价格作为产品体现的价值,一直是消费者关注的重点,物美价廉几乎是所有消费者所追求的购物体验。因此,无论何时,做好产品价格控制,才能帮助商用厨具企业攻占消费者的第一道心理防线,完成消费交易的第一道关卡。
Price is the first consideration for consumers to choose products. In the history of product formation, the value of the product as the value of the product has always been the focus of the consumer's attention, and the good and low price is almost the shopping experience of all the consumers. Therefore, at any time, the price control of products can help commercial kitchen enterprises to seize the first psychological defense line of consumers and complete the first level of consumption transactions.
第二把尖刀 :产品
Second sharp knives: products
无论何时何地,只有有价值的产品才能让消费者买单。而产品要想有价值,就必须要满足以下几点:一,产品要满足消费者的需求,也就是说产品必须是消费者需要的;二,产品要有质量保证,没有质量保证的产品就没有存在的价值,更不可能赢得消费者的支持。总之,商用厨具企业只有拥有核心产品,才能攻克消费者的第二道心理防线,向完成交易再次迈进。
No matter when and where, only valuable products can let consumers pay. In order to be valuable, the product must meet the following points: first, the product should meet the needs of the consumer, that is, the product must be the needs of the consumer; two, the product must have the quality assurance, the product without quality assurance has no value, and it is impossible to win the support of the consumer. In short, commercial kitchenware enterprises only have core products to overcome the second psychological lines of consumers, and move towards the completion of transactions.
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第三把弓箭 :服务
Third bow and arrow: Service
对所有消费者而言,曾经可能很容易就被价格所诱惑,但随着消费者的逐渐理性,价格战的作用不断降低,服务理念上升到一个新的高度。简单而言,没有良好的售前服务以及售后服务,很难促成一单成功的交易,购物纠纷不断也是由此而来的。因此,商用厨具企业必须要做好服务,直捣消费者的最后一道防线,让消费者真正的臣服在自己的产品之下。
For all consumers, it was likely to be tempted by the price, but as the consumer's gradual rationalism, the role of the price war is decreasing, the concept of service has risen to a new height. In short, without good pre-sale service and after-sales service, it is difficult to promote a single successful transaction, and shopping disputes also come from this. Therefore, business kitchenware enterprises must serve well and direct the consumers' last line of defense, so that consumers can genuinely submit to their products.